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Some examples of Hi-Clarity projects

Clwydian Range

Area of Outstanding Natural Beauty

Branding Communications programme - 2010

• Ivor Coleman and Splinter Design have created a comprehensive branding programme to underpin all communications for Clwydian Range AONB.

• The work, commissioned as the communications basis for the area's Sustainable Tourism Strategy, balances the interests of conservation, recreation, community and tourism.

• Delivery includes: Brand Review & Definition, Brand Guidelines, Communications Strategy, Sense of Place Toolkit, Clwydian Range Visitor Guide and Map.

• The Sense of Place Toolkit tells all aspects of the Range's compelling story, providing words and pictures to help local businesses and organisations represent all the special qualities that the area offers.
  

Denbighshire County Council

Countryside Service

Horton's Nose Interpretation - 2010

• Hi-Clarity Communications and ARC Creative Design have created new interpretive display panels for Denbighshire Countryside Service at Horton's Nose in Rhyl.

• The sand dunes at Horton's Nose are a remnant of the once extensive duneland along the North Wales coast.  The new panels tell how the outlook from Horton's Nose, Rhyl's natural point of view, has changed and is changing still.

• The panels were devised and written by Ivor Coleman, designed and built by ARC Creative Design Ltd.

Brecon Beacons National Park

Fforest Fawr Geopark

Geopark Interpretation, Pontneddfechan - 2008

• I devised the storyline and wrote the content for the new Waterfalls Centre in Pontneddfechan, telling the story of the Fforest Fawr Geopark, a landscape "Shaped by Rock".

• I also came up with the idea of a series of Geopark films, which I wrote and presented: On the Scene Today (relating geology to landscape); Our Geopark (perspectives of locals and visitors); The Waterfalls (atmosphere and magic of iconic landforms).

• The films were created in collaboration with Matthew Davies Media Ltd, producers of broadcast quality documentary films.

• I also adapted some well-known local stories, writing the words for a Myth and Mystery story book, collaborating  with Tony Kerins who illustrated them.

Loch Lomond & The Trossachs

National Park

Sustainable Travel Initiative - 2008

• A programme to encourage visitors to travel around the Park by sustainable means of transport

• I devised and wrote the content for sustainable travel information panels at key gateways to the National Park.

• For this I Identified and researched sustainable travel options and accessible attractions.

• The panels were installed at Greenock Ferry Terminal and Crianlarich Railway Station 

Rothiemurchus Estate

     ... in Cairngorms National Park

Rothiemurchus Forest Communications - 2007

• I planned and project managed this programme, having gained National Park support and funding.
• The centrepiece was a  visitor booklet, which I devised and wrote, collaborating with Ardchattan Solutions on design.

Rothiemurchus Visitor Guide - 2006

• I helped the estate revitalise its annual visitor guide, suggesting a new structure and writing all the content.   

Rothiemurchus Communications Study - 2005

• This was a thorough review of all the estate's existing communications.
• I presented a report on each area of activity and recommended a new integrated strategy.